Media 

We believe that the most important media is the most intimate media. Our extensive research into the effects of media on consumer behavior -- and sustainable behaviors -- has only made us more committed to using grassroots and broadcast media to reach our mission of creating a world full of happy people on a healthy planet. Unlike many other sustainable lifestyle advocates who run away from electronic media, we embrace its global scale and storytelling power.

File Downloads:

How Media Moves Social Values: Part One (PDF, 500KB) 

How Media Moves Social Values: Part Two (PDF, 800KB)

Changing the World Through the Things People Buy (PDF, 600KB)